The International Association of Exhibitions and Events partners with Edelman, and tries to avoid ‘breathtaking’ price Hacker Henderson When the International Association of Exhibitions and Events decided to undertake the largest public relations campaign in its 83-year history, it sought some outside help. “We realized that our expertise is managing an association. It is not managing a public relations campaign,” President Steven Hacker told CEO Update. So this summer, the group issued an RFP, which generated responses from 22 firms. Last month, IAEE selected Edelman, a public relations firm co-headquartered in Chicago and New York. “It really fit… Read More